Consumer Behavior

An example of how consumers behave is the tendency for everyone to be looking to see what everyone else is doing. History and studies show it’s human nature to compare yourself and seek approval from others. Do you consider what goes into a buying decision?

With mobile internet access and online shopping people are less impulse buyers and more educated consumers. Social media has become mainstream now that plenty of businesses utilize that medium for marketing. Even though a company product will have a Facebook page and a Twitter feed, they still lack the personal direct communication that social media was designed for.

The human figure is the most attractive shape because it’s the most familiar. Representing a product or service through a person is as effective as a product can be.

Social proof has a result where the best shoppers buy, causing other shoppers to buy faster.

When you try to sell, you break rapport, but when you educate through a video, you build rapport.